SEO for Car Dealers
The Internet has leveled the playing field for independent auto dealers to compete with large franchise dealers for visibility, customer awareness, and online car sales. By using search engine optimization (SEO) and search engine marketing (SEM) techniques, the independent car dealer can contend with the often larger and better funded franchise dealerships just down the street.
Website Visibility offers affordable SEO and SEM services that will drive traffic to your car dealership’s website and ultimately to your lot or showroom. These are the same online marketing strategies that generate countless monthly car sales for some of the largest auto dealers in the country. We have simply tailored these services to meet the needs of independent car dealers who typically don’t have bottomless marketing budgets, but still wish to have a strong online presence that drives sales.
Choose from one of our standard Independent Auto Dealer SEO/SEM packages to get started, or contact us to discuss your unique needs and allow us to design a custom package to grow your business.
Silver Package: $249/month
The Silver Package is ideal for small dealerships in less competitive marketplaces. It’s also a good choice for the independent dealer that wants to stay actively involved in the development of their website and participate in optimization and online marketing efforts. Each month, the Website Visibility team will provide a list of specific steps for the dealer to take to improve their online visibility and performance. Recommendations will include both on-site enhancements (changes made to your website) and off-site enhancements (optimization and traffic generating techniques that are not performed on your website). A strong knowledge of the website hosting environment and content management system is a necessity for dealers who wish to make the most of this package.
Silver Package dealers will also receive monthly Search Engine Rankings Report (SERR). This report will detail your current search engine rank position for all targeted key words and phrases. You will receive your SERR by email and it will also be available to be viewed anytime on WebsiteVisibility.com
Gold Package: $499/month
Our most popular independent car dealer SEO/SEM option, the Gold Package allows for a cooperative effort between the Website Visibility team and your own Internet business team. The Gold Package is the preferred choice of “used car only” dealers.
With this package, you’ll receive both on-site and off-site recommendations for you and your team to implement, but you’ll also have the Website Visibility specialists taking specific actions to enhance your online visibility, as well.
The Gold Package is so popular because it allows us to tailor our recommendations to the specific skill set of your internet team. All other strategies can be implemented by Website Visibility. In this way, you are able to maximize your online marketing budget by having your team handle some of the work while leaving more advanced or complicated techniques to the specialists at Website Visibility.
A once-monthly Search Engine Ranking Report (SERR) is also included with this package.
Platinum Package: $999/month
The most aggressive and immediately effective option, the Platinum Package includes hands-on efforts by the Website Visibility team to optimize your online business with both on-site and off-site actions. After evaluating each page of your site, we’ll implement changes and improvements, whenever possible, to URLs, page titles, headlines, images, and on-page text. We’ll also recommend and create new pages, including unique content, that will open new avenues to your website with additional search terms and words that your site will rank well for.
Off-site techniques can include helping you to claim and optimize your listings in various local directories, such as Google Places and Yahoo Local, along with link-building strategies that can direct traffic to your site from other online properties and help boost your ranking in search engine results.
Monthly Search Engine Ranking Reports are also included in this package so you can monitor the process of your online SEO campaign.
Start Selling More Cars Today!
Contact us today to start moving your dealership up in search results!